Circular badge with a teal-colored outer ring containing the phrase 'creative, curious, engaging, innovative, critical, creative, curious, engaging, innovative' repeatedly around the circumference. Inside the ring, there's a black circle with the phrase 'guid' and part of another word 'bio' visible, and a stylized illustration of an eye emitting rays, in yellow and blue colors.

good energy,

great design.

branding, websites, and custom creative that brings your ideas to life.

creative with intention

⊹ ࣪ ˖

creative with intention ⊹ ࣪ ˖

a creative team with agency expertise, talent, and portfolio that speaks for itself

güd ojo was founded by ilse escobar and chloe leigh, and has grown into a small creative team of designers, strategists, and collaborators who bring that same intention to every project.

however the team lines up on your project, you're always getting the same güd ojo energy: intentional, on-brand, and made with care.

meet the team ➔

what we do best

brand identity systems
logo, type, color
packaging design
website & landing pages
e-commerce design
branded environment

crafting your visual foundation

illustration systems
icon libraries
branded templates
visual assets
sales collateral

building on what you’ve started

campaign concepts
social design
email & content assets
marketing collateral

connecting your message

brand positioning
messaging frameworks
voice & tone
creative direction

defining who you are

showing up for the moment

event signage
printed pieces
on-site activations
branded moments
experience design

good energy

✧˖°

great design

✧˖°

good energy ✧˖° great design ✧˖°

our work

  • Laptop and smartphone displaying the homepage of Spintech, a website selling wildlife feeders and hitch-mounted spreaders.

    SpinTech Outdoors

    Web / Branding / Campaigns / Email

  • Two overlapping flyers for Gulf Biomechanical Laboratory, a prosthetic limb and orthotic clinic, featuring healthcare services, insurance plans, and contact information.

    Gulf Biomechanical Laboratory

    Logo / Web / Brand Identity / Print

  • Logo of Health Intuition & Research featuring a decorative floral design in green and blue with the company name below.

    Health Intuition & Research

    Logo